I created this short explainer animation for Calvium’s AppTrails service, designed to communicate how location-aware heritage apps transform visits into interactive storytelling experiences. The challenge was to distil a relatively technical product into a clear, engaging narrative that could be understood in under two minutes.

I combined simple transitions, iconography and environmental animation to illustrate how GPS-triggered content connects visitors with the history and stories of the places around them. Every scene was designed to maintain visual momentum while supporting the voiceover, balancing clarity with personality to create an accessible introduction to the product.

The finished animation sits on the AppTrails landing page as a key piece of marketing content, helping potential clients quickly understand the service and its benefits.